Asia Allegretti


Atlantis Digital / Rebrand (In Progress)

Visual Identity 



My Roles:
Creative Direction
Graphic Design



(01) About the Agency 


Atlantis Digital is a full-service digital agency specializing in a wide range of services, including the AI Digital Lab, Digital Experience as a Service (DXaaS), web design and development, brand identity, and e-commerce solutions.



(02) Process and Challenges


To truly capture Atlantis Digital's full-spectrum identity, we recognized the need to re-evaluate our foundational design. Collaborating closely with the team, I focused on incorporating organic and rounded shapes. This design choice better reflects the interconnected ecosystem that defines Atlantis Digital.
The most significant challenge was developing a design that accurately and comprehensively portrays Atlantis Digital's diverse offerings.  

(PPST, NEW WEBSITE COMING SOON!!)








(03) Starting point


Logo full colour
Logo negative
Website hero section
Colour palette
Social media comms
Client cases
Colour combination


(04) The Process



I began to design, rethinking the main elements. I worked with organic shapes to find an element that would represent the Agency.
I tested combinations. To achieve a clean, sleek look, I reconsidered the approach. I kept only the Logotype as the main logo element.
I went with this: Host Grotesk, a clean typo. The "a" is its twisted character variation.
With tagline
I moved on to the color palette. My goal: capture an "underwater" look that would remain current through time.
This is what I came up with eventually :)
I explored shapes, color combinations, and type.
Starting to get there!!





(05) Final results



















WANT TO KNOW MORE? 




(E) asiatica.design@gmail.com
(P) + 31 (0) 620751532






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