Asia Allegretti
Proefdiervrij

Brandfilm


2026




I supported the production of the “Tijd voor meer menselijkheid” campaign:
a 30-second brand film for Proefdiervrij that flips the perspective: 
a lab mouse examines a human on the table. I worked in Procreate and Moho. Click-through far exceeded expectations, 
and brand research showed the biggest jump in people wanting to follow or join Proefdiervrij’s mission for research without animal testing.












Alongside the 30-second hero film, we made a vertical version and a set of snippets for Meta, TikTok, LinkedIn, Ster, and DPG Media. Viewers clicked through more than expected, and brand research showed more interest in following or joining Proefdiervrij.













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(E) asiatica.design@gmail.com
(P) + 31 (0) 620751532